For some authors and publishers, the answer has lately come
from attention grabbing stunts, such as novelist Jennifer
Belle's hiring of several dozen female actresses to ride the subways of New
York and laugh uproariously while reading her book. The stunt got a lot of
press, with ample coverage in New York
media including the New York Times and New York Post, according
to Publishing perspectives editor Ed Nawotka. A stunt by German publisher Eichborn
had promotional banners tied to flies (the living, buzzing kind), which were
released at the Frankfurt Book Fair. American author Brad
Meltzer put together a funny YouTube video mostly featuring members
of his own family giving his books poor reviews - including a small child's
comment: "Interesting premise if you don't think about it too much."
* From an article in the Southern Review News & Bargain
Book News. The links were added by us so you can read more & really enjoy these stunts!
1 comment:
Great review. I like the UK cover, so cute. I haven't read and I've been undecided so far.
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