Monday, September 5, 2011

It's Time for Those Random Acts of Publicity Again!

The 3rd Annual Random Acts of Publicity, September 6-8, 2011 is a week to celebrate your Friend’s book, or your favorite book, by doing a Random Act of Publicity: Blog, link, Like, review, or talk about the book . (BLLuRT!)

Daily posts on Fiction Notes ( will offer tips, wisdom and Prizes for your Friend!
Twitter: Use #RAP2011

September 6: Guest Susan Raab
"Brand Building Square One" by Susan Raab, President of Raab Associates,
One-day chance for you to enter your Friend to win one of 15 FREE Giveaways of a 15-minute book marketing consultation provided by Raab Associates.

September 7: Guest Barbara Fisch and Sarah Shealy
Many Hands Make Light Work - or How Two Heads are Better than One by Barbara Fisch and Sarah Shealy, Blue Slip Media,
One-day chance for you to enter your Friend to win a 15-minute book marketing consultation provided by Blue Slip Media.

September 8: Guest Deborah Sloan
Create Buzz by Connecting with Readers by Deborah Sloan of Deborah Sloan & Company.
One-day chance for you to enter your Friend to win a one-hour book marketing consultation provided by Deborah Sloan & Company.

September 9: Guest Dana Lynn Smith
How to Get Your Book Reviewed by Dana Lynn Smith of The Savvy Book Marketer.
One-day chance for you to enter your Friend to win a FREE copy of How to Get Your Book Reviewed by Dana Lynn Smith

ALL WEEK: Post your Friend’s name/book title on the Facebook page for Random Acts of Publicity to be entered to win a FREE The Book Trailer Manual by Darcy Pattison. One ebook given away daily; must post Friend’s name that day to be eligible and you can post it each day if you like.

NOTE: You may not enter your own name in any of these prize giveaways. By posting a person’s name you acknowledge that you have asked their permission and the post is with their knowledge. Please note carefully WHERE to comment for each giveaway. They all require you to comment on the POST at Fiction Notes ( The EXCEPTION is the ongoing drawing for The Book Trailer Manual; for this giveaway and this one only, please post on the Random Acts of Publicity Facebook page.

1. Who can participate?
Anyone who wants to help a book get noticed by readers. We are focusing on helping a Friend’s book get noticed, but you can also choose to help your favorite book get noticed.

2. What do I do?
BLLuRT or Post. Or both.

A. BLLuRT ( The basic tasks for book marketing online remain the same, BLLuRT! Do one of these each day for your Friend’s book or for your favorite book.

1. B is for Blog. Blog about a book, the author or anything related.
2. L is for Link. ( Link to something about the book, the author’s page, the book selling page, anything.
3. L is for LIKE. ( ) LIKE the book’s Facebook page, the author’s page. Or Add them to your Google+.
4. R is for Review. ( ) Review a book. Some experts suggest that books tend to break out when they get over 25 reviews on Amazon, GoodReads or other booksites.
5. T is for Tell or Talk. ( )Tell someone about a book. Your friend, a teacher, a librarian, anyone. Talk about the book—why did you like it? What excited you about this book? Why should I read it?

B. It’s also a great week to post something about book marketing, perhaps a personal experience, a tutorial, a tips sheet or a case study of book marketing. Put the URL of your post in the Random Acts of Publicity Facebook page for others to read

3. What books should I talk about this week?
Your Friend’s book or your favorite book. We are focusing especially on new books or less well-known books. Focus on a great book that not many readers know about.

4. Can Publishers participate?
Yes, you can BLLuRT about books, too. We ask that you focus on mid-list or new authors, those who could benefit from a boost during Random Acts of Publicity week. We know it’s your job to BLLuRT about the front-list, that and much more; as an individual working in book publishing, though, we are asking that you champion a dark horse during Random Acts of Publicity Week.


Random Acts of Publicity Week was created by Darcy Pattison (, writing teacher and author of Prairie Storms ( , as a way to help create an atmosphere of fun and collaboration in marketing books. It occurs each September, the four days following Labor Day.

*From FaceBook

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