Friday, December 2, 2011

AAP Sales for September: Slight Gain, but Mass Markets Dive

Net sales of books in September rose 0.4% to $1.116 billion as reported by 80 publishers to the Association of American Publishers. The star category again was e-books, whose sales rose 100.9% to $80.3 million. While doubling, the rate of growth was lower than in most previous months.
The biggest category to decline--by far--was mass markets, whose sales fell 54.3% to $31 million.
Net sales for the year to date have fallen 3.6% to $8.171 billion.
Sales by category:
CATEGORY
SALES
% CHANGE
E-books
 $80.3 million
 100.9%
Professional
 $66.2 million
 12.9%
Higher education
 $459.7 million
 8.8%
Children's/YA hardcovers
 $78.5 million
 2.1%
Downloaded audiobooks
 $7.9 million
 0.4%



Adult paperbacks
 $111.6 million
 -0.1%
Audiobooks
 $10.4 million
 -1.7%
Religious books
 $64 million
 -6.3%
University press hardcovers
 $4.4 million
 -8.6%
University press paperbacks
 $5.3 million
 -11.3%
Children's/YA paperbacks
 $44.7 million
 -14.6%
Adult hardcovers
 $148.3 million
 -18.1%
Adult mass markets
 $31 million
 -54.3%





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