If you aren’t sure, which one do you use?
All three phrases mean the same thing and which one you choose isn’t a big deal. The content of the release is far more important than what you call the container.
A quick search using the Google Keyword Tool shows the
total number of global monthly searches for each:
- 1,220,000 for press release
- 550,000 for news release
- 135,000 for media release
What phrase do you use most often? Do you think they they have different definitions?
Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."