Showing posts with label editing. Show all posts
Showing posts with label editing. Show all posts

Wednesday, March 18, 2015

#WW Writer Wednesday, The Squishy Middle



If the middle of my cake is soft, I know I should have left it in the oven longer. If the clothes come out of the dryer damp around the seams, I know I pulled them out too soon. In other words, if I don’t finish my task, I have more to do. It’s easier to understand than nuclear fission.
   Life is too short to waste on mediocre anything, and I apply this mantra to my own writing. How can I expect others to overlook a half-baked center in what I serve?
   Recently I started reading a second novel in a series that attracted me with the dynamics between the main characters. Whoops! Something happened before the main conflict that changed the focus of the lady detective. She gave her dinner time with teenage kids more value than her murder investigation. I quit reading because the characters were boring. The first chapter promised intrigue that was too long in coming. I was bogged down in mundane details that felt like quicksand.
   I am willing to spend time with the thick intricate tales told by Elizabeth George when the complexity of a character is revealed slowly one layer at a time, like real neighbors. But I don’t want a minute description of activities or relationships like those I have endured in my daily routine. There is no tension. There is a reason for the popular saying, “Skip to the chase.”
   In other words, a writer risks losing readers when a cooking segment is too long and with no purpose. Or when an inclusion of a parent-teacher meeting has no vital information for the plot, or a long rant on clothing or music reads like a Wikipedia entry. The characters seem to be searching for a plot. That’s when a reader’s eyes glaze over. She does not turn the page. As a writer, I don’t want that fate for my stories.
   Some pros advise putting a conflict on every page, like a collection of scenes showing cause and effect, a string of dominoes falling one by one. I think that each scene should move a reader toward a goal, an obstacle, or the stakes.
   Literary agent Donald Maass suggests in The Fire in Fiction that the middle of a good story has an outer turning point and an inner turning point. The main character’s acceptance of the challenge and the stakes of pursuing a goal is an outer turning point. An inner goal of a major or minor character can change and become a turning point that sets up a larger conflict. An inner goal keeps the story moving on a secondary level.
   For example, in my short story “Dead Man Hanging,” a gentlemen farmer is discussing with the sheriff the possibility of a scam on his houseguest when a body is found at a hotel. In the first scene, the farmer has no intention of getting involved in law enforcement, but the circumstances yield to the great flood of 1916. The sheriff needs deputies. As the investigation proceeds, their philosophies tangle, and the farmer’s perspective changes. (This story was published in January in the anthology History and Mystery, Oh, My!)
   Screenwriter Blake Snyder gave excellent advice in Save the Cat. He insisted the turning point in the middle is preceded by fun and games. He considered this a back door to the premise of the story, a related tangent. Snyder pointed out that often the subplot carries the theme, which is a debate on the pros and cons of a particular issue. In the movie, Miss Congeniality, the premise asks and answers the question: Can a tomboy win a beauty pageant? (See the Buddhapuss Ink March 4 blog post about format by writer Selaine Henriksen.)
   I nurture the growth of my characters on the theory that their changes will influence the direction of the story. I imagine a writer making choices like Goldilocks. Too much change and the reader is lost in a flurry of hot events (like bar hopping). Too little and a reader is lost to cold boredom. We can’t please all of the readers all of the time, but we can make an effort for a happy compromise. A comfort zone is an elusive target, isn’t it!
    I try not to be engrossed in details that are superfluous, embroidering my sentences with fancy words and phrases like a literary art project. A verbal Renoir. When the heat is turned down, the center of the story becomes mushy.
   Beware! When we promise chocolate, we can’t serve mud. Yuk! How rude!
© 2015 Georgia Ruth

Georgia Ruth lives in the foothills of North Carolina. Now retired, she managed a family restaurant for ten years and worked in sales for fifteen years. Both experiences produced rich soil for her fertile imagination. Georgia is a member of Sisters in Crime and Short Mystery Fiction Society. She has stories published online for Stupefying Stories and Bethlehem Writers Roundtable, and in print, Mystery Times Ten 2013 by Buddhapuss Ink. Her story “The Mountain Top” will be published in a Sisters in Crime anthology in 2014. Her website is http://georgiaruthwrites.us

Thanks, Georgia, for a great piece! Avoid the “squishy middle,” no one wants to read something that's half-baked. We're looking forward to seeing more from you soon!
READERS: We hope you enjoyed this week's edition of our #WW Writer Wednesday Series. We will be taking a short hiatus for a few weeks. Until we return, Butt in chair, WRITE!
~ The Black Cat

Buddhapuss Ink LLC is proud to be a small, but solid house, known for great fiction and nonfiction books, that are written for readers with brains, by authors who have more than just one book in them.

Wednesday, January 7, 2015

#WW Everything in Moderation



I'm sure you've heard Oscar Wilde's famous quote that starts, "Everything in moderation…." It's everywhere at this time of year, encouraging us to moderate our participation in everything from eating to exercise, but I'm sure Mr. Wilde would agree, there's one area of our life that should never be approached with moderation, and that's our writing.

Writing is the one area where excess is best! We should be writing anything and everything we can squeeze into our day, after adequate but moderate levels of food, exercise, and paying work of course. The more we write, the better we develop our writing skills. So, write with abandon. Write short stories and essays, romances and mysteries, nonfiction and fan fiction. Run wild. Have fun. Try something new. A recommended daily allowance of writing has never been developed because there's no such thing as writing too much. 

Let the words flow across the page, enjoy each sentence as you weave your story. Writing freely is the ultimate joy. It's a fat free, calorie free, party of words that won't leave you broke, suffering from a hangover, or visiting the clinic.
There is, of course, one tiny rule: You must set aside some time for editing those parts of that verbal mountain that you wish to share, submit, or publish. No, I'm not trying to burst that bubble of wordy overflow you've had so much fun creating—get ready for it—editing can be fun too!  

Editing gives you the chance to dig deeper, exploring the nooks and crannies of your writing that you might have missed in that crazy outpouring of nouns, adjectives, and verbs. At the same time, you can correct those missing links, chop off the unnecessary tangental stuff, and experience the pure joy of tightening a story, polishing it till it sparkles like a fine diamond.

Oh, there's another small bit to all this. Once you're done with your editing, get a professional editor—not your mom, neighbor, of BFF, unless they just happen to be a seasoned pro—to comb through your work. Once they're done, study what they've done. There's so much you can learn, and all of it will make you a better writer. How did they tighten the story up? What grammatical errors did you make over and over? What punctuation faux pas were you guilty of? How did they improve your dialogue, storyline, readability? Yes, the services of a professional editor can be expensive, but if you soak up everything you can from their work on your current piece, think how much less you'll have to pay them to do your next one. And the one after that, and… 

Life is a journey. Writing is your chronicle of that journey. Live it, love it, embrace it.
©2014 MaryChris Bradley

READERS: We hope you enjoyed this week's edition of our #WW Writer Wednesday Series and that we'll see you again next week when guest blogger, writer, and mystery aficionado Margot Kinberg will be talking about finding time to write! Till then, "Butt in chair, WRITE!
~ The Black Cat

Monday, February 18, 2013

Book Descriptions, More Than Just a Summary, Please. Five Essential Qualities of Irresistible Product Descriptions

I was reading an article in The Daily Egg and realized that all to often authors and publishers fall prey to the "summary of features" style when penning those brief descriptions that appear on Amazon, Barnes & Noble, and other bookselling sites.

Although they may well convey the type and scope of the book, they don't exactly tantalize the reader into wanting to find out more about what's inside the book.The same can be said of many author bio's.

So, before you send off that query, upload your catalog to the printer, or post that next book for sale, read the article, and then rewrite those book blurbs a bit . . .


5 Essential Qualities of Irresistible Product Descriptions

by 10 01/26/2013
 

Product descriptions aren’t that hard: Just list a few features and move on, right?
Wrong.
Your product descriptions should position your product, target your ideal customer, and set off a strong buy response. Features alone can’t do that.
Just take a look at this high-end retailer’s description, and you’ll see what I mean.
what not to do
Trusting customers to buy based on a brand name and photo alone is like sending them on an ocean voyage in a rowboat. They might arrive safely in port, but the odds are high that they’ll get lost along the way.
People need help understanding what your product is and what it will do for them. They need to know why your product is better than all the alternatives.
And with so many brands not investing the time to write useful descriptions, you can easily stand out from the crowd. Just try one of these five simple techniques to make your descriptions irresistible.

1) Spark imagination with vivid language: Teavana

vivid language_teavana
Tea, in and of itself, is nothing exciting. At least, not until Teavana talks about it.
The key is to nix all neutral words that don’t inspire or persuade. Replace them with words that create mental images or an emotional response.
Descriptions like rosy blush blend, enticing, tantalizing and intoxicating make this tea seem more than just another cup of caffeine. It’s an experience.
Then instead of listing ingredients, Teavana takes it to the next level by telling us how we’ll feel when we drink it. Guilt-free, slimful beauty? Who doesn’t want that?

How you can do it

First, decide on the primary emotion you want people to feel when they think about your product.
Then look for words that elicit those feelings. If you need help, use a reverse dictionary like this one from OneLook.
Now write a description that incorporates some of those words. Don’t just talk about your product. Help people experience it by showing them how their life will be changed by it.

2) Add spice with sensory details: Whole Foods Market

specifics_whole foods market
Specifics sell. And this description by Whole Foods Market proves it.
The implicit suggestion is that this pizza will transport you to Italy, where pizza isn’t a fast-food industry but a way of life.
Look at the details in the description. You may not immediately recognize schiacciata style pizza, but it enhances the trip-to-Italy metaphor. We’re even told the specific village where the pizza is made, Friuli, and if you keep reading, the meaning of schiacciata.
These types of details are what keep people reading, while colorful, sensory details help them visualize your product.
In this case, you can almost see the pizza being made: the crackle of the wood fire, the bright red cherry tomatoes, the smell of the rising yeast and the crunch of a thin, crispy crust.

How you can do it

Don’t just list features and benefits. Make your description a sensory experience.
Find ways to engage as many senses as possible: sight, sound, touch, smell, and taste. Weave in interesting facts about your product: where or how it’s made, who uses it, and anything else that could pique people’s interest.

3) Jazz it up with active verbs: White House Black Market

active verbs_white house black market
If you don’t have time to try any other tip, make time for this one.
The heart of any sentence — and the power — lies with verbs.
The temptation is to say, “This leather jacket is a surprising mix of motorcycle details and soft ruffles.” But where is the action?
Instead, White House Black Market uses strong verbs. Motorcycle details mix with ruffles. And not just any ruffles, but cascading ruffles. A pearlized neutral gives it luster. And the zipper pulls sparkle.
Don’t be afraid to surprise readers with an unusual noun-verb combination. Who would have guessed that a pearlized neutral could give luster? But here it does, and it sounds surprisingly attractive.

How you can do it

When writing your descriptions, try to avoid all passive verb constructions. For instance, “A jacket was made,” is passive. “Designers made this jacket,” is active.
Things don’t magically happen. Someone or something performs the action. That’s active, and it’s a powerful way to energize your descriptions.
When you’re done writing, read through your copy to find all weak or boring verbs. Replace them with vivid, colorful ones.

4) Connect the dots for readers: Wolferman’s

benefits-oriented_Wolfermans
People don’t always make the connection between features and benefits.
If your product can change people’s lives, you need to tell them clearly. Even if it’s as simple a benefit as having your English muffin stand up to the toughest topping.
Just as Wolferman’s explains why thick muffins are more satisfying, tell people how your product’s features will change their lives for the better.

How you can do it

When you list a feature, tie it to a benefit. When you list a benefit, explain the feature that creates that benefit.
It doesn’t matter which comes first. You simply need to create a strong association between your product and your customer’s happiness.

5) Create an identity: Think Geek

personalization through story_thinkgeek
People who identify with a certain group or class of people love products that help them express membership in that group.
It may be fan mentality, as when football fans wear the star quarterback’s jersey. Or it could be a sense of exclusivity, as when fraternity brothers wear a particular ring.
In this case, Think Geek knows that many professionals are really geeks in disguise. They craft a description that helps these people maintain their gamer identity, even while sporting a suit and tie.
This approach takes more space, but it can be very persuasive. Notice the description starts with the problem, having to replace gamer t-shirts with a pinstripe shirt. It then provides a solution, using a gamer’s backpack instead of a briefcase.
This approach creates such a strong identity with the product that details don’t matter to the buyer. It’s what the bag represents that’s important, not what it does.

How you can do it

Don’t just describe your product, describe it in terms of your customers. How will this product benefit them? Why should they choose it over every other option?
Make them feel special. Like members of an elite group. Then focus on the features that relate specifically to members of that group.

A little improvement can help a lot

So few brands see the value of writing strong product descriptions, it isn’t hard to make your descriptions stand out.
You only need to find the reasons people buy and the words to prove you get it, and you can easily beat the competition.
What about you? Do you have other tips for irresistible descriptions? Share them in the comments below.

About the Author: Kathryn Aragon is an award-winning copywriter, content marketer and editor of the C4 Report. Connect with Kathryn on Twitter.

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