Friday, July 8, 2011
Print Book Sales Fall 10% in Six Months, According to Nielsen BookScan
Total unit sales of print books sold through the outlets whose sales are
captured by Nielsen BookScan (approximately 70% of the marketplace) dropped 10.2% in the six month period
ended July 3, falling to 307.1 million. Among categories, the biggest
decline came in adult fiction with units off 25.7%, while mass market
paperback had the steepest decline among formats with units down 26.6%
in the period. BookScan totals cover about 75% of the outlets
where print books are sold. For a more complete report, see Monday's
issue of Publishers Weekly.
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