In addition, there has been a huge growth online of book bloggers, who have become like a giant online book club. Many of its members have formed relationships with each other as well as the big New York publishers, Florinda said. This has all happened as the number of review pages in traditional outlets such as newspapers and magazines has dwindled, with book bloggers picking up some of the slack. Given the strong online presence of book bloggers online, it’s now easier than ever for authors and publishers to connect with potential reviewers.
The Importance of Marketing Plans
Each new book is like launching a new business, and authors need a marketing plan. Kamy’s site SheWrites is meant to be a resource to help authors understand these aspects of writing, publishing and marketing. A good resource is How to Write a Book Proposal by Michael Larson.
Authors need to network, build connections and have as much as they can in place before the book comes out. Blog five to six days a week, get on Twitter, support other writers so they can support you in turn – Tweet about each other’s books, do blog tours with each other. Think about everything you would do if you had a traditional book contract – get to know book bloggers in your area (before your book is out) and get to know other writers in your area, too.
Pay attention to who is listening to what you say; publishers need to know there’s an audience before they take on a book, said Carleen. If you are self-publishing, you need to know going in that there are buyers for your book.
One way authors can keep marketing themselves while in between books is to post short stories and excerpts to sell on Amazon.com or their websites so readers can get a taste of their writing. A great resource for digital book publishing issues is J.A. Konrath. His blog is titled A Newbie’s Guide to Publishing, http://jakonrath.blogspot.com/. Konrath sells some of his books exclusively as e-books and is making good money. Some of the books had been traditionally published but didn’t sell well in that format. Once e-books became available Konrath began to experiment with his books, discovering that $2.99 and under was a great price point for his books – and yet enough for him to make money.
An online presence is really critical for authors. Kamy recalled a publisher who received a manuscript, Googled the author’s name for more information and found nothing, so she passed on the book. In addition, reviewers like to include a link to the author’s blog, said Florinda.
Creative Publicity Ideas
What’s the Cost?
How can authors afford the time, hours and cost of promotion? In reality, if they want someone to read their books they have to put in the time and money. Authors have to invest in their success. Carleen said if your book is traditionally published it’s difficult to get your next book published if the first fails.
Publishing is moving into niche markets now, and that’s how audiences and readers will find each other – by becoming part of that niche where they share interests. All the tools are there, it’s just a matter of taking advantage of them.
*excerpt from an article on Author Marketing Expert. To read more click here.