Monday, May 27, 2013

Press release, news release or media release?

Is a press release just for newspapers and magazines? Does a news release have to include news? Is a media release for all types of media?
If you aren’t sure, which one do you use?

All three phrases mean the same thing and which one you choose isn’t a big deal. The content of the release is far more  important than what you call the container.

A quick search using the Google Keyword Tool shows the
total number of global monthly searches for each:
  • 1,220,000 for press release
  • 550,000 for news release
  • 135,000 for media release
That’s one reason I use the phrase “press release” in my blog posts, articles and product titles. More people are searching for it.

What phrase do you use most often? Do you think they they have different definitions?

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."

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